employerbrand.net

Tasks

Select one version of your site as main and make a redirect from other versions to that one.
Avoid using deprecated HTML tags.

SEO

URL

Domain : www.employerbrand.net/

Character length : 22

Title

Thought Leadership on Employer Brand & Digital Recruitment - Employer Brand

Description

Everything you need to know about employer branding and digital recruitment from the specialists who live and breathe it every day.

Keywords (meta keywords)

Good! The website does not use “meta keywords”.

Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core

Dublin Core is not used

Underscores in the URLs

Good! No underscore (_) found in the URLs.

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

There is robots.txt file.
https://employerbrand.net/robots.txt

User-agent	Disallowed for the search engines
*	/craft/

Social

Social Engagement

No info found.

Content

Doctype

HTML 5

Encoding

Perfect! The character encoding is set: UTF-8.

Language

We have found the language localisation: ”en”.

Title

Thought Leadership on Employer Brand & Digital Recruitment - Employer Brand

Character length : 81

Improve! The website address (title) should be between 10 and 70 characters in length.

Text / HTML ratio

Ratio : 10%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.

Headings

H1	H2	H3	H4	H5	H6
1	6	10	0	0	0

Heading structure in the source code

<H1> What's trending in talent attraction? What's the best way to broadcast an employer brand? Find out more from the fingertips of those who live and breathe it every day.
<H2> Recent articles
<H3> Führung, die begeistert?
<H3> How To Create Meaningful Employer Brand Content
<H3> A Free Guide to Creating A Candidate Persona for Content Marketing
<H3> Bright Network: What Do The Brightest Graduates Want?
<H3> Mitarbeiter als Markenbotschafter - ganz im Sinne Ihres Recruitings
<H3> How to Build Candidate Trust (and the Best Employer Review Sites to Do This on)
<H3> Was sind Anforderungen an moderne Karrierewebsites?
<H2> A guide to creating a candidate persona
<H2> Early Careers STEM Research Report
<H2> We’ve got something to say
<H2> Upcoming Events
<H2> Sign up for email alerts
<H3> How To Create Meaningful Employer Brand Content
<H3> A Free Guide to Creating A Candidate Persona for Content Marketing
<H3> Bright Network: What Do The Brightest Graduates Want?

Word cloud

employer8
apr8
candidate7
brand5
persona4
content4
free3
how3
guide3
world3
want3
events3
creating3
talent3
digital3
best2
network2
brightest2
marketing2
create2
journey2
graduates2
meaningful2
future2
careers2
stem2
report2
early2
help2
branding2
know2
all2
read2
bright2
upcoming2
mitarbeiter2
name2
articles2
nach2
email2

Keyword matrix

word	title	descriptions	heading
employer
apr
candidate
brand
persona
content

Two Word cloud

employer brand3
out more3
candidate persona2
bright network2
find out2

Three Word cloud

candidate persona for2
find out more2

404 Page

The website has a 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 33 images on this web page.

Alternate attributes for the following 10 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

Readability

Flesch–Kincaid Grade Level

4.20

Flesch Reading Ease

73.90

Coleman Liau Index

11.90

Automated Readability Index (ARI)

3.40

Dale–Chall Readability

6.70

SMOG Index

8.80

Spache Readibility

5.00

Number of letters

1613

Number of words

342

Number of sentences

Average words per sentences

Number of syllables

516

Syllables in words

526

Average syllables in words

1.51

Number of words in first three syllables

Percentage of word / syllables

18.42

Words not in Dale-Chall easy-word list

138

Words not in Spache easy-word list

Technologies

Mobile optimization

This website is optimal for mobile devices!

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Redirection (www / not www)

Error! The web address is accessible with and without www!

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is not fast enough: 1 seconds have passed until the page started to load.

Loading time

2,382 ms

Table layout

Good! No nested tables found.

Number of HTTP resources

127

Number of source domains

Render blocking resources

The elements below are blocking the “above the fold” rendering.
List of render blocking css files

http://www.employerbrand.net/assets/css/style.css

Speed test – Javascript

Javascript

Good! Just a few javascript files are detected on the website.

http://www.employerbrand.net/assets/js/jquery.min.js
http://www.employerbrand.net/assets/js/script.js
http://www.employerbrand.net/assets/js/owl.js

File size of all javascript files combined

246.80KB

Javascript minifying

You can save 219B (22% compression) on the analysed URL by minifying the javascript files.

Speed test – CSS

CSS

Good! Just a few CSS files are used on this website.

http://www.employerbrand.net/assets/css/style.css

File size of all css files combined

44.34KB

CSS minifying

You can save 9.7KB (23% compression) on the analysed URL by minifying the CSS files.

By minifying http://www.employerbrand.net/assets/css/style.css you can save 9.7KB (23% compression rate)

Speed test – Compression

Uncompressed size of the of the HTML

32.36KB

Gzip compression

Error! By using Gzip you can save 53.5KB (64% compression) on your site.

By compressing http://www.employerbrand.net/assets/js/jquery.min.js you can save 53.5KB (64% compression rate)
By compressing http://www.employerbrand.net/assets/css/style.css you can save 36.4KB (82% compression rate)
By compressing http://www.employerbrand.net you can save 18.2KB (78% compression rate)
By compressing http://www.employerbrand.net/assets/js/owl.js you can save 17KB (72% compression rate)
By compressing http://c1.rfihub.net/js/tc.min.js you can save 13.3KB (68% compression rate)
By compressing http://www.employerbrand.com/.. /EmployerBrandcom_170227_145023.svg you can save 4.5KB (61% compression rate)
By compressing http://www.employerbrand.net/assets/js/script.js you can save 604B (58% compression rate)
By compressing http://www.employerbrand.net/assets/images/arrow-white.svg you can save 377B (45% compression rate)
By compressing http://www.employerbrand.net/assets/images/arrow.svg you can save 367B (43% compression rate)
By compressing http://www.employerbrand.net/assets/images/search.svg you can save 337B (45% compression rate)

Speed test – Browser cache

Number of static resources (image, JS, CSS)

Browser cache

The browser cache is not set correctly for all elements.

URL	Duration
http://www.employerbrand.com/.. /325218-aia-steve-600x500-v2.png	Expiry time is not specified
http://www.employerbrand.com/.. /325218-eb-patrick-600x500.png	Expiry time is not specified
http://www.employerbrand.com/.. /325218-stem-book-cover-253x314.png.png	Expiry time is not specified
http://www.employerbrand.com/.. /328202_AIA_Employer-brand-Images-Charu-M...	Expiry time is not specified
http://www.employerbrand.com/.. /EmployerBrandcom_170227_145023.svg	Expiry time is not specified
http://www.employerbrand.com/assets/images/uploads/Meagan.png	Expiry time is not specified
http://www.employerbrand.com/.. /Rotraud-employer-brand-image.png	Expiry time is not specified
http://www.employerbrand.com/assets/images/uploads/Will.png	Expiry time is not specified
http://www.employerbrand.com/.. /2000px-Facebook_New_Logo_2015_F_700x700p...	Expiry time is not specified
http://www.employerbrand.com/.. /328202_AIA_EmployerBrand_alexknight_700x...	Expiry time is not specified
http://www.employerbrand.com/.. /328202_AIA_Internal_Image-resize_700x700...	Expiry time is not specified
http://www.employerbrand.com/.. /AI_Big_Data_Talent_Identification_Employ...	Expiry time is not specified
http://www.employerbrand.com/.. /RecTech_Hype_Cycle_Experts_View_Kirstie_...	Expiry time is not specified
http://www.employerbrand.com/.. /dollars_700x700.jpg	Expiry time is not specified
http://www.employerbrand.com/.. /park-troopers-221402.jpg	Expiry time is not specified
http://www.employerbrand.com/.. /aglaia-employer-brand.png	Expiry time is not specified
http://www.employerbrand.com/assets/images/uploads/alex.png	Expiry time is not specified
http://www.employerbrand.com/assets/images/uploads/darren.png	Expiry time is not specified
http://www.employerbrand.com/assets/images/uploads/david.png	Expiry time is not specified
http://www.employerbrand.com/assets/images/uploads/emma.png	Expiry time is not specified
http://www.employerbrand.com/.. /francesco-employer-brand.png	Expiry time is not specified
http://www.employerbrand.com/assets/images/uploads/gareth2.png	Expiry time is not specified
http://www.employerbrand.com/.. /henry-employer-brand.png	Expiry time is not specified
http://www.employerbrand.com/.. /josie-employer-brand.png	Expiry time is not specified
http://www.employerbrand.com/assets/images/uploads/karen.png	Expiry time is not specified
http://www.employerbrand.com/assets/images/uploads/lars.png	Expiry time is not specified
http://www.employerbrand.com/.. /nathan-employer-brand.png	Expiry time is not specified
http://www.employerbrand.com/.. /pete-employer-brand.png	Expiry time is not specified
http://www.employerbrand.com/assets/images/uploads/pramod.png	Expiry time is not specified
http://www.employerbrand.com/.. /rebecca-weir_BW.png	Expiry time is not specified
http://www.employerbrand.com/assets/images/uploads/ross.png	Expiry time is not specified
http://www.employerbrand.com/assets/images/uploads/shweta.png	Expiry time is not specified
http://www.employerbrand.net/assets/css/style.css	Expiry time is not specified
http://www.employerbrand.net/assets/images/arrow-white.svg	Expiry time is not specified
http://www.employerbrand.net/assets/images/arrow.svg	Expiry time is not specified
http://www.employerbrand.net/assets/images/cross.png	Expiry time is not specified
http://www.employerbrand.net/assets/images/search.svg	Expiry time is not specified
http://www.employerbrand.net/assets/images/stripe.svg	Expiry time is not specified
http://www.employerbrand.net/.. /328583_AIA_STEM-REPORT-Cover-image-2000x...	Expiry time is not specified
http://www.employerbrand.net/assets/js/jquery.min.js	Expiry time is not specified
http://www.employerbrand.net/assets/js/owl.js	Expiry time is not specified
http://www.employerbrand.net/assets/js/script.js	Expiry time is not specified
https://use.typekit.net/bxq6tjx.js	10 minutes
http://www.googletagmanager.com/gtm.js?id=GTM-529TL7	15 minutes
http://c1.rfihub.net/js/tc.min.js	60 minutes
http://www.googleadservices.com/pagead/conversion_async.js	60 minutes
http://www.google-analytics.com/analytics.js	2 hours

Speed test – Images

File size of all images combined

6.71MB

Image optimisation

You can save 461.9KB (35% compression) by optimising the images below:

By lossless compressing the http://www.employerbrand.com/.. /AI_Big_Data_Talent_Identification_Employ... you can save 184.4KB (49%) data.
By lossless compressing the http://www.employerbrand.com/.. /RecTech_Hype_Cycle_Experts_View_Kirstie_... you can save 180.7KB (49%) data.
By lossless compressing the http://www.employerbrand.com/.. /rebecca-weir_BW.png you can save 29.8KB (20%) data.
By lossless compressing the http://www.employerbrand.com/.. /henry-employer-brand.png you can save 26KB (15%) data.
By lossless compressing the http://www.employerbrand.com/.. /pete-employer-brand.png you can save 24KB (13%) data.
By lossless compressing the http://www.employerbrand.net/.. /328583_AIA_STEM-REPORT-Cover-image-2000x... you can save 11.1KB (38%) data.
By lossless compressing the http://www.employerbrand.com/.. /2000px-Facebook_New_Logo_2015_F_700x700p... you can save 5.2KB (38%) data.
By lossless compressing the http://www.employerbrand.net/assets/images/cross.png you can save 786B (69%) data.

Links

We found a total of 18 different links.
Internal links: 4
External links: 14

External links:

Link text (anchor)	Link strength
Events
Employer brand
The digital world
Future talent
The candidate journey
Führung, die begeistert? Im Idealfall werden Mitarbeiter so selber zu Markenbotschaftern - nach außen sowie nach innen. Read more
27 Apr 2017 How To Create Meaningful Employer Brand Content
27 Apr 2017 A Free Guide to Creating A Candidate Persona for Content Marketing
13 Apr 2017 Bright Network: What Do The Brightest Graduates Want?
03 Apr 2017 Mitarbeiter als Markenbotschafter - ganz im Sinne Ihres Recruitings
03 Apr 2017 How to Build Candidate Trust (and the Best Employer Review Sites to Do This on)
02 Mar 2017 Was sind Anforderungen an moderne Karrierewebsites?
http://www.employerbrand.com/profiles/KarenHauptman
http://www.employerbrand.com/profiles/WillJeffreys

Internal links:

Link text (anchor)	Link strength
Home
http://www.employerbrand.net
View all articles
Find out more

Website security

162.13.101.160

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Good! We have not found any unencrypted email addresses.

Sites on same ip

employer-brand.org

employer-brand.info

employerbrand.com

employer-brand.com

Icons

Favicon

Good! The website uses favicon.

Order of Heading elements on mobile by position

H1 : What's trending in talent attraction? What's the best way to broadcast an employer brand? Find out more from the fingertips of those who live and breathe it every day., ( 163px from top )
H2 : Recent articles, ( 1253px from top )

Typos

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SEO report of employerbrand.net

Thought Leadership on Employer Brand & Digital Recruitment ...